A LITTLE PERSONAL PROJECT
The Opportunity
As a professional creative who found herself at home full-time with a baby, I was busting to find opportunities to let my creative juices flow. Then along came my husband’s first Father’s Day. And I had talent that was too young to protest my requests.
The Solution
Our baby became the storyteller, imagining all the ways he might grow up to be like his Dad. A rug became the sky, home decor came to life, and I invented the nine-letter Scrabble word.
The Result
I set the bar incredibly high for all future Father’s Day cards. The client was immensely happy and still says it’s the best card he has ever received.
Scope
Strategy • Art Direction • Design • Talent Management • Copywriting • Nappy Changing
