REEFTO
ReefTO is a grassroots initiative working to achieve Traditional Owners’ aspirations for the health, co-governance and protection of the Great Barrier Reef.
The Challenge
Bring together more than 70 Traditional Owner groups spanning from Bundaberg to the Torres Strait to establish a Sea Country Alliance. Communicating a shared vision across such a vast and diverse region required building understanding, trust and participation around a complex new governance model.
The Solution
Culturally respectful storytelling, audience-first communications and thoughtful design helped bring that vision to life. Complex concepts were translated into clear, engaging content that educated, informed and connected Traditional Owner communities and stakeholders across websites, social media, publications, email campaigns, video, branding and event collateral.
The Results
• The Sea Country Alliance launches in September 2026, culminating decades of Traditional Owner advocacy.
• Social media audience doubled within 12 months.
• 84% of Great Barrier Reef Traditional Owner groups engaged throughout consultation.
• Email engagement consistently exceeded industry benchmarks.
Scope of Work
• Communications planning & content strategy • Creative direction and graphic design • Copywriting • Website design and management • Social media and email marketing • Video, branding and event collateral • Analytics and reporting
