THE SECRET CLOSET
The Opportunity
The Secret Closet was a successful Northern Beaches pre-loved clothing store with strong in-store sales, but its online presence wasn’t delivering the same results. The opportunity was to transform the website into a genuine sales channel and build a stronger digital presence around the business.
The Solution
The website was redesigned to create a more intuitive, customer-friendly eCommerce experience, making it easier to browse, shop and engage with the brand online.
A digital communications strategy supported the new site, with regular blog content and integrated social media helping drive traffic, improve visibility and build awareness beyond the physical store.
The Results
The impact was immediate. Online sales increased by 1800% in the first month, turning an underperforming website into a valuable new sales channel for the business.
Scope
Website design • eCommerce • Digital strategy • Content creation • Copywriting • Social media
