VARIOUS CLIENTS
The Opportunity
A strong visual identity should clearly communicate who an organisation is, what it does and differentiate it from its competitors. Whether creating a new brand from scratch or evolving an existing one, the challenge is to develop an identity that is distinctive, relevant to its audience and able to work across every touchpoint.
The Solution
Each identity brings together logo design, typography, colour, imagery and graphic elements to create a cohesive and recognisable brand.
The thinking extends beyond the logo to how the identity works in the real world, across packaging, print, digital, signage, vehicles and other applications. Where required, brand guidelines provide a clear framework for keeping the identity consistent as the organisation grows.
The Results
Distinctive, practical identities that gave each organisation a strong and consistent presence across its communications. From start-ups establishing their first brand to established organisations rolling out comprehensive visual systems, the identities were designed to be recognised, remembered and built upon.
Scope
Brand identity • Logo design • Art direction • Brand guidelines
