Veloster Product Launch
The unique thing about the Veloster is it’s 3 door design – one on the driver’s side, and two on the passenger.
So we created a digitally-centred campaign around that, asking people if it was a cool coupe or a smart hatch, whilst highlighting the benefits of both. By voting cool coupe or smart hatch on Facebook, users instantly entered the draw to win one.
The successful campaign was supported by print and outdoor advertising.